Are you confused as to how to handle the blog post aspect of your website? You want people to read your article, right? So doesn’t it make sense to put it all in your newsletter and send it out to your audience? Read on…
The email newsletter is just a place to give me a “quick blurb” about each deal, not the full details. That’s better shown on the website. Neville Medhora
Where did you go wrong?
Once you have put in the time to craft a solid blog post (way to go!), what I see people do is paste the whole thing into their email or newsletter, include some other links, then send the whole enchilada to their list of contacts. No, no, no, no, No, No, NO! Who wants to read an entire article from an email? I don’t. Your newsletter should be short and sweet with quality content that is quick to read. Putting too much information in newsletters sent to potential clients is a mistake I see many people make.
Make it diverting
And what many people don’t get is that including everything in your newsletter is a missed opportunity to divert people to your website where some real action (ie: [tippy title=”conversion” href=”#”] “The point at which a recipient of a marketing message performs a desired action.” In other words, conversion is simply getting someone to respond to your call-to-action.[/tippy]) can happen. I could have also called this paragraph: “Diversion Conversion”
What are the correct steps to take to put my information out there?
- Content – Write it: Write an article with [tippy title=”quality content” href=”https://zoesnyder.com/portfolio/”]• uses relevant keyword(s),
• is original,
• has a call to action. [/tippy] Include an image to go with the article …not too small. - Website – Post it: Log into your website and post your article to your blog. (A post, not a page. Whats the difference?). Make sure you assign it an appropriate category. “Uncategorized” posts are lame-o and, in my opinion, very unprofessional. Take the time to properly categorize your content, making it easy for the visiting world to glean your nuggets of your wise wisdom. (yes, I said it twice)
- Newsletter – Send it: Next you go to your newsletter-email-mrketing service, like MailChimp, Contact Contact or Aweber and create a newsletter. wherein you will provide only a snippet, a taste, a soupçon of the article you just posted on your website. Whet the readers’ appetite so they click on the link that whisks them to your site where they can read the entire article. You do not need to put the entire blog post in your newsletter. The newsletter is a tool to push people to your site.
- Social Media – Announce it: Just like your newsletter or email campaign, your social media channels (Facebook, Linked in, Twitter) can announce your latest article. A snippet, nudge, and a link that drives people to your site where you fill their brains and hearts, and convert them into happy customers.
Become Blog Strong
On your website you have blog posts. Over time, blog posts accrued on your site will become a great resource for people who visit your site, or who want to learn more about what you do. I have quite a few sites that I visit often, or even re-visit to learn about or re-visit some process. Your site can become a resource for others, too.
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What is a Blog Post: a piece of writing or other item of content posted on a blog. With 250-500 words written or curated by you, it oftentimes describes your work or imparts your unique perspective. It is recommended to include at least 1 image to accompany the content. You post this content to your website, where, by it’s wondrous nature, becomes part of your ‘blogroll’
“I’ve read your previous blog post on this topic”.
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