Do you still live in a world of shag rugs, and dot matrix printers?
Like shag rugs, or hairstyles, websites, too can become outdated. What used to look chic and new, now looks dated and old. When it comes to visitors to your site, you have precious few moments to keep them engaged. The more time they spend on your site, the greater the chance for a conversion. A conversion is when someone does something from your site like sends an email, calls you, or downloads your book or free pdf.
Getting a website makeover isn’t just a cosmetic luxury; it’s a business necessity.
The Internet and web-building technology has progressed immensely in the last five years alone, particularly with regards to a more mobile web user experience, and it is not going to stop any time soon. If your business is in any way represented on the internet, it is important that you stay up to date.
Your website isn’t mobile-optimized.
If you cannot easily see your own business website on your mobile device, neither can your customers. If that’s the case, they are going to go to another website, and, well, that’s bad for your business! There’s no time to “wait and see” on this one; Increasingly, more people will be surfing the web and making purchases from their smartphones and tablets than from their desktop computers. If your website is not mobile-responsive, you may need a website redesign.
Your website is invisible to search engines.
Try this test: Go to Google, Bing or any other search engine and search for your company name or even one of the products or services you provide. Does your website show up on anywhere on the first page of search results? If not, your website needs some serious search engine optimization (SEO). Having poor SEO targeting is a very critical reason for a website makeover. Many business websites get their traffic from organic search, but customers only look at the first few entries on the first page of results—they seldom scroll down and almost never click through to another page of search results. If you want targeted customers to reach you for the specific service you provide, good SEO implementation can give you that focus.
Your website content hasn’t changed with your business.
Everything changes. Of course so has your business. To let your customers now what is going on with your business products, practices, and employees or owner. Another reason you might need a website overhaul is that it hasn’t kept up with changes in your business. Outdated or inaccurate information can confuse and irritate your customers and cause problems for your staff at the very least.
Your Website Design Looks Dated.
Everyone needs a wardrobe update now and then and your website is no exception. It isn’t 2007 anymore, (or even 1983….when I was in college) and if your customers have been seeing the same old, same old for the last several years, it can get boring. Not only that, but it tells customers that other things besides your design might not be current (refer back to #3). I can help you with fresh, responsive website design that looks great and adapts to whatever medium your customers are using. (Smartphones, tablets, desktops, etc.)
Your Website Doesn’t Bring Value to the Visitor. (Your Customer.)
By value (for the customer), I mean the information they seek..quality information. A potential customer may visit your website once, but if they do not quickly or easily find anything helpful, useful or valuable to them, they leave and will not return. So in addition to current product and service information, I can help you enrich your website with customer-focused content (regularly-updated and informative blogs, exclusive mobile web design content, video content, social media marketing, etc.) that keeps them coming back for more!